Spread across 25 acres, Christ University, Bangalore, offers undergraduate, postgraduate and certificate programmes in various academic disciplines including law, education, sciences, social sciences and languages, commerce and management, and engineering. But it's the Bachelors in Business Administration (BBA) course that is the unrivalled superstar.
Introduced in 1996, at a time when foreign degrees were the rage, Christ University's BBA degree offered a twin programme that allowed students the option of completing the first two years of their foreign degree programme at Christ University in Bangalore, after which they could complete the remaining years of their studies at an affiliated university abroad. Sixteen years later, it is still the most sought-after course at the college. The number of partner institutions has increased to six, including Western Michigan University, US.
The core curriculum of the BBA programme has been developed keeping international academic standards in mind and following a multidisciplinary approach, where students in the first and second years of the three-year undergraduate degree can opt for a range of allied courses such as public speaking or one which helps students improve their spoken English skills.
"The university also offers a 'critical thinking in politics' course which teaches future management professionals the importance of being aware of the political and sociological environment," says Jain Matthew, head of department, management studies.
In their final year of study, students pursue core management subjects with a choice of electives in marketing, human relations or finance. The assessment pattern varies between subjects with regard to the weightage given to internal and end-of-semester examinations. Apart from the first semester, all students must complete course-related projects as well as one internship.
"The approach is very practical and we are encouraged to think outof-the-box," says Shreya Rammohan, 19, a third-year BBA student from Bahrain. She recently completed an internship with a large corporate firm in the Gulf and is hoping to bag a good job offer. Last year, the top three job offers made to the students were from Tally Solutions, a financial accounting software company, (Rs 4.75 lakh a year), Google (Rs 3.8 lakh a year), and technical communication firm The Writers Block (Rs 3.37 lakh a year).
The BBA department is preparing for the arrival of more students at the new campus that is expected to open soon on Bannerghatta Road. Christ University is involved in a controversy surrounding the granting of deemed university status. But even as the matter rests with Supreme Court, its BBA programme soars on the popularity charts.
Banaras Hindu University and Osmania University, Hyderabad are among the six universities that have been awarded the status of 'universities with potential for excellence' by the UGC. The other universities which have been granted the status are: Guru Nanak Dev University in Amritsar, Mysore University, Rajasthan University in Jaipur, and Karnatak University in Dharwad. The status will help these universities strengthen academic and physical infrastructure for achieving excellence in teaching, research and outreach programmes through additional UGC grant. According to sources in UGC, the number of universities being conferred the status will be increased to at least 10 in the 12th Plan period (2012-17). Close to 40 varsities across the country had applied for the status, following which they were asked to make proposals. Subsequently, 10 varsities were shortlisted. Later, the proposals were vigorously scanned and evaluated by the UGC and these six were finally selected.